Scientifically Enhanced
Media Experiences.
We use the most reliable scientific theories and research in the field of Psychology and Game Studies, to help you create the most engaging, memorable, and persuasive stories, and games.
In Prime Effect we will transform scientific data into easy to apply recommendations that will help you deliver the experience your audience or players deserve, whether you want to entertain, educate or promote change.
Hugo Aranzaes
Lead Researcher
A bilingual Psychologist with more than an decade of experience researching and writing scientific articles about Narrative-Based Media, Hugo Aranzaes has collaborated with researchers from different countries and fields, written articles for trade publications and presented his work at international conferences. As a result, he can transform complex data into evidence-based actionable insights for developers, story-tellers and educators, as well as design the experiments necessary to test them.
Services
Take ownership of the most effective ways to influence your players’ attitudes and behaviors. Become an agent of learning and change while providing a rewarding but profitable experience.
The story so far…
